{"id":120160,"date":"2026-11-12T11:47:44","date_gmt":"2026-11-12T11:47:44","guid":{"rendered":"https:\/\/elregionalvm.com.ar\/noticias-villa-maria\/?p=120160"},"modified":"2026-11-12T11:47:47","modified_gmt":"2026-11-12T11:47:47","slug":"el-cyber-monday-registro-una-caida-real-del-20-en-las-ventas","status":"publish","type":"post","link":"https:\/\/elregionalvm.com.ar\/noticias-villa-maria\/el-cyber-monday-registro-una-caida-real-del-20-en-las-ventas\/","title":{"rendered":"El Cyber Monday registr\u00f3 una ca\u00edda real del 20% en las ventas"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">El Cyber Monday registr\u00f3 una ca\u00edda real del 20% en las ventas<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">El evento de comercio electr\u00f3nico factur\u00f3 $682.185 millones, pero qued\u00f3 por debajo de la inflaci\u00f3n. Los consumidores priorizaron alimentos, productos de cuidado personal y art\u00edculos de uso cotidiano, en lugar de tecnolog\u00eda y electrodom\u00e9sticos.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La edici\u00f3n 2026 del Cyber Monday dej\u00f3 en evidencia un cambio en los h\u00e1bitos de consumo de los argentinos. De acuerdo con el balance de la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE), durante las tres jornadas se concretaron cerca de 6,5 millones de \u00f3rdenes de compra,<strong> un 7,1% menos que en 2025.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La facturaci\u00f3n total alcanz\u00f3 los $682.185 millones, lo que represent\u00f3 un incremento nominal del 6,7% respecto de la edici\u00f3n anterior. Sin embargo, <strong>al considerar la inflaci\u00f3n interanual del 33,4%, el resultado reflej\u00f3 una ca\u00edda real del 20% en las ventas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otro dato destacado del informe fue el crecimiento en la cantidad de productos comercializados. En total, se vendieron m\u00e1s de 14,6 millones de art\u00edculos en todo el pa\u00eds, un 20,7% m\u00e1s que en el Cyber Monday de 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Esta diferencia entre el aumento de unidades vendidas y la ca\u00edda de la facturaci\u00f3n real responde principalmente al tipo de productos elegidos por los consumidores. <\/strong>Durante el evento, la demanda se concentr\u00f3 en alimentos, art\u00edculos de cuidado personal y productos de uso cotidiano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De esta manera,<strong> las compras estuvieron m\u00e1s orientadas a cubrir necesidades habituales que a la adquisici\u00f3n de bienes de mayor valor, como electrodom\u00e9sticos y dispositivos tecnol\u00f3gicos de alta gama.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los resultados muestran un escenario en el que<strong> las promociones y los descuentos contin\u00faan impulsando el comercio electr\u00f3nico,<\/strong> aunque con consumidores m\u00e1s cautelosos y enfocados en administrar sus gastos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Cyber Monday registr\u00f3 una ca\u00edda real del 20% en las ventas El evento de comercio electr\u00f3nico factur\u00f3 $682.185 millones, pero qued\u00f3 por debajo de la inflaci\u00f3n. Los consumidores priorizaron alimentos, productos de cuidado personal y art\u00edculos de uso cotidiano, en lugar de tecnolog\u00eda y electrodom\u00e9sticos. La edici\u00f3n 2026 del Cyber Monday dej\u00f3 en evidencia [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":120161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[15302,2067],"tags":[],"class_list":["post-120160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Cyber Monday registr\u00f3 una ca\u00edda real del 20% en las ventas - El Regional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elregionalvm.com.ar\/noticias-villa-maria\/el-cyber-monday-registro-una-caida-real-del-20-en-las-ventas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Cyber Monday registr\u00f3 una ca\u00edda real del 20% en las ventas - El Regional\" \/>\n<meta property=\"og:description\" content=\"El Cyber Monday registr\u00f3 una ca\u00edda real del 20% en las ventas El evento de comercio electr\u00f3nico factur\u00f3 $682.185 millones, pero qued\u00f3 por debajo de la inflaci\u00f3n. Los consumidores priorizaron alimentos, productos de cuidado personal y art\u00edculos de uso cotidiano, en lugar de tecnolog\u00eda y electrodom\u00e9sticos. 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