{"id":79865,"date":"2023-07-20T20:52:33","date_gmt":"2023-07-20T20:52:33","guid":{"rendered":"https:\/\/elregionalvm.com.ar\/noticias-villa-maria\/?p=79865"},"modified":"2023-07-20T20:52:35","modified_gmt":"2023-07-20T20:52:35","slug":"con-15-millon-de-visitas-oferton-2023-consolida-a-cordoba-como-referente-del-e-commerce-nacional","status":"publish","type":"post","link":"https:\/\/elregionalvm.com.ar\/noticias-villa-maria\/con-15-millon-de-visitas-oferton-2023-consolida-a-cordoba-como-referente-del-e-commerce-nacional\/","title":{"rendered":"Con 1,5 mill\u00f3n de visitas, Ofert\u00f3n 2023 consolida a C\u00f3rdoba como referente del e-commerce nacional"},"content":{"rendered":"\n

El ministro de Industria, Comercio y Miner\u00eda, Eduardo Accastello, present\u00f3 ese mi\u00e9rcoles los datos de la cuarta edici\u00f3n de Ofert\u00f3n,<\/strong> la convocatoria de venta online impulsada por el Gobierno de C\u00f3rdoba que se realiz\u00f3 del 3 al 5 de julio pasados.<\/p>\n\n\n\n

Estuvieron tambi\u00e9n presentes el secretario de Comercio, Juan Pablo Inglese; autoridades de Tienda Bancor, Fedecom, la C\u00e1mara de Comercio, Mobbex, OCA, y la directora de E.Commerce, Florencia Margar\u00eda.<\/p>\n\n\n\n

En esta edici\u00f3n,\u00a0participaron 850 marcas de toda la provincia en 15 categor\u00edas<\/strong>. El 60 por ciento de las marcas fueron del interior provincial y el 40 por ciento de C\u00f3rdoba Capital, contando por primera vez, con la posibilidad de ofrecer los\u00a0beneficios de\u00a0\u201cenv\u00edo gratis\u201d y \u201ccuotas sin inter\u00e9s\u201d.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Los productos que m\u00e1s se vendieron fueron los de las categor\u00edas que se encuentran en los supermercados, tales como electrodom\u00e9sticos, alimentos, y decoraci\u00f3n.<\/p>\n\n\n\n

El Ofert\u00f3n 2023 en n\u00fameros durante las tres jornada<\/strong><\/p>\n\n\n\n

La facturaci\u00f3n durante fue de\u00a0950.000.000 pesos, aproximadamente<\/strong>.<\/p>\n\n\n\n

El sitio recibi\u00f3\u00a01.500.000\u00a0de visitas de todo el pa\u00eds<\/strong>.<\/p>\n\n\n\n

\u00a0El\u00a0ticket promedio de compra<\/strong>\u00a0fue de\u00a0+\/- 25.350<\/strong><\/p>\n\n\n\n

Las marcas, vendieron en promedio\u00a0119 productos<\/strong>.<\/p>\n\n\n\n

M\u00e1s del 70%<\/strong>\u00a0de las marcas participantes ofrecieron alguno de los sellos \u201cenv\u00edo gratis\u201d y \u201ccuotas sin inter\u00e9s\u201d.<\/p>\n\n\n\n

Quienes m\u00e1s interactuaron con el sitio, fueron en un\u00a070% mujeres y un 30% hombres entre los 35 y 55 a\u00f1os.<\/strong><\/p>\n\n\n\n

Las principales ciudades de la provincia que registraron ventas fueron las ciudades de C\u00f3rdoba, Villa Mar\u00eda, R\u00edo Cuarto, Carlos Paz, San Francisco, R\u00edo Tercero y Bell Ville.\u00a0<\/p>\n\n\n\n

Las principales provincias de Argentina que registraron ventas fueron: Buenos Aires, Mendoza, Santa Fe, Corrientes, Tucum\u00e1n, Neuqu\u00e9n, Salta, San Juan.<\/p>\n\n\n\n

Ofert\u00f3n 2023, recibi\u00f3 la visita de consumidores de 20 provincias del pa\u00eds.<\/p>\n\n\n\n

El 85% de los usuarios ingres\u00f3 desde su celular y el 15% restante desde la PC y la Tablet.<\/p>\n\n\n\n

En la ocasi\u00f3n, Accastello resalt\u00f3 que\u00a0\u201cC\u00f3rdoba se consolida y sigue liderando el e-commerce del interior del pa\u00eds lo que se traduce en m\u00e1s empleo cordob\u00e9s\u201d.<\/strong><\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cOfert\u00f3n es una herramienta que surge del sector privado en articulaci\u00f3n con el sector p\u00fablico, que permite a los comercios de cualquier rubro, pueblo y localidad de nuestra provincia tener nuevas oportunidades de ventas \u201c, <\/em><\/strong>manifest\u00f3.<\/p>\n\n\n\n

Luego, el ministro destac\u00f3 el esfuerzo realizado por las 850 marcas cordobesas y las entidades financieras que acompa\u00f1aron a Ofert\u00f3n, ya que el 70 por ciento de las compras se realizaron motivadas por \u201clas cuotas sin inter\u00e9s y el env\u00edo gratuito\u201d.<\/em><\/strong><\/p>\n\n\n\n

El funcionario agradeci\u00f3 a las empresas de log\u00edstica que no cobraron el costo de transporte y enfatiz\u00f3 que est\u00e1 conjunci\u00f3n \u201cpermiti\u00f3 que Ofert\u00f3n 2023 haya sido nuevamente una experiencia exitosa\u201d.<\/em><\/strong><\/p>\n\n\n\n

Finalmente, Accastello sostuvo que con \u201cesta iniciativa junto al sector privado buscamos darle mayor competitividad al sector y empoderar al comercio digital cordob\u00e9s y tambi\u00e9n permitir a los consumidores optimizar su tiempo de compra aprovechando diferentes beneficios\u201d.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

El ministro de Industria, Comercio y Miner\u00eda, Eduardo Accastello, present\u00f3 ese mi\u00e9rcoles los datos de la cuarta edici\u00f3n de Ofert\u00f3n, la convocatoria de venta online impulsada por el Gobierno de C\u00f3rdoba que se realiz\u00f3 del 3 al 5 de julio pasados. Estuvieron tambi\u00e9n presentes el secretario de Comercio, Juan Pablo Inglese; autoridades de Tienda Bancor, Fedecom, la […]<\/p>\n","protected":false},"author":4,"featured_media":79868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[15302,16095,5],"tags":[],"class_list":["post-79865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","category-provinciales","category-sociedad"],"yoast_head":"\nCon 1,5 mill\u00f3n de visitas, Ofert\u00f3n 2023 consolida a C\u00f3rdoba como referente del e-commerce nacional - El Regional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/elregionalvm.com.ar\/noticias-villa-maria\/con-15-millon-de-visitas-oferton-2023-consolida-a-cordoba-como-referente-del-e-commerce-nacional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Con 1,5 mill\u00f3n de visitas, Ofert\u00f3n 2023 consolida a C\u00f3rdoba como referente del e-commerce nacional - El Regional\" \/>\n<meta property=\"og:description\" content=\"El ministro de Industria, Comercio y Miner\u00eda, Eduardo Accastello, present\u00f3 ese mi\u00e9rcoles los datos de la cuarta edici\u00f3n de Ofert\u00f3n, la convocatoria de venta online impulsada por el Gobierno de C\u00f3rdoba que se realiz\u00f3 del 3 al 5 de julio pasados. 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