{"id":84950,"date":"2023-10-30T02:29:19","date_gmt":"2023-10-30T02:29:19","guid":{"rendered":"https:\/\/elregionalvm.com.ar\/noticias-villa-maria\/?p=84950"},"modified":"2023-10-30T02:29:20","modified_gmt":"2023-10-30T02:29:20","slug":"con-la-campana-separemos-villa-maria-es-finalista-en-un-certamen-publicitario-nacional","status":"publish","type":"post","link":"https:\/\/elregionalvm.com.ar\/noticias-villa-maria\/con-la-campana-separemos-villa-maria-es-finalista-en-un-certamen-publicitario-nacional\/","title":{"rendered":"Con la Campa\u00f1a \u00abSeparemos\u00bb, Villa Mar\u00eda es finalista en un certamen publicitario nacional"},"content":{"rendered":"\n<p>La campa\u00f1a Separemos, que realiz\u00f3 la Municipalidad de Villa Mar\u00eda para potenciar la concienciaci\u00f3n medioambiental e integrar a la poblaci\u00f3n en la ejecuci\u00f3n de medidas respetuosas con el ambiente, fue seleccionada como finalista de la Edici\u00f3n 2023 de los Premios Obrar Federal del Consejo Publicitario Argentino en la categor\u00eda Instituciones. <\/p>\n\n\n\n<p>La propuesta comunicacional y ambiental llevada adelante en el marco del Programa de Desarrollo Integrado (PDI) que cuenta con financiamiento de la Uni\u00f3n Europea, fue distinguida entre las mejores campa\u00f1as de comunicaci\u00f3n con impacto positivo dirigidas especialmente a audiencias argentinas fuera del \u00e1rea Metropolitana de Buenos Aires.<\/p>\n\n\n\n<p>El municipio particip\u00f3 del concurso bajo la categor\u00eda Instituciones, dando a conocer en detalle la campa\u00f1a que tiene como objetivo promover la concientizaci\u00f3n medioambiental y la correcta separaci\u00f3n de residuos, tanto en hogares como en espacios p\u00fablicos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/elregionalvm.com.ar\/noticias-villa-maria\/wp-content\/uploads\/2021\/05\/residuos-domiciliarios.jpg?resize=909%2C477&#038;ssl=1\" alt=\"\" class=\"wp-image-38171\" width=\"909\" height=\"477\" srcset=\"https:\/\/i0.wp.com\/elregionalvm.com.ar\/noticias-villa-maria\/wp-content\/uploads\/2021\/05\/residuos-domiciliarios.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/elregionalvm.com.ar\/noticias-villa-maria\/wp-content\/uploads\/2021\/05\/residuos-domiciliarios.jpg?resize=300%2C158&amp;ssl=1 300w\" sizes=\"(max-width: 909px) 100vw, 909px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>El equipo que trabaj\u00f3 en la campa\u00f1a estuvo integrado por Rodrigo Duarte, en idea y direcci\u00f3n; Victoria Toledo, coordinaci\u00f3n y producci\u00f3n; Silvina Gribaudo, dise\u00f1o gr\u00e1fico; C\u00e9sar Gigante, Guadalupe Rivera, Jimena Dom\u00ednguez y Mariana Elizagaray, en producci\u00f3n audiovisual; Mar\u00eda Eugenia Fiorenza y Ariel Noceli, en animaci\u00f3n; y Cecilia Audisio junto a Dami\u00e1n Borgiani, en fotograf\u00eda. <\/p>\n\n\n\n<p>Asimismo, cont\u00f3 con el aporte y la colaboraci\u00f3n de todo el grupo de trabajo que forma parte del proyecto que ejecuta el municipio con el apoyo de la Uni\u00f3n Europea y de la Subsecretar\u00eda de Ambiente.<\/p>\n\n\n\n<p><strong>La campa\u00f1a<\/strong><\/p>\n\n\n\n<p>En cuanto a Separemos, tuvo sus inicios en la v\u00eda p\u00fablica para luego expandirse a las redes sociales y a los medios de comunicaci\u00f3n, con alcances muy positivos. Como resultado, el volumen de residuos reciclables que ingresan al circuito de reciclaje local aument\u00f3 de manera notable, pasando de 90 toneladas al mes a 125 toneladas mensuales en 2022 y 2023, lo cual refleja el valor de la educaci\u00f3n ambiental en la preservaci\u00f3n y cuidado del planeta.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a Separemos, que realiz\u00f3 la Municipalidad de Villa Mar\u00eda para potenciar la concienciaci\u00f3n medioambiental e integrar a la poblaci\u00f3n en la ejecuci\u00f3n de medidas respetuosas con el ambiente, fue seleccionada como finalista de la Edici\u00f3n 2023 de los Premios Obrar Federal del Consejo Publicitario Argentino en la categor\u00eda Instituciones. La propuesta comunicacional y ambiental [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":84952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[15302,2],"tags":[3898,22255,997,3132,2544,23098],"class_list":["post-84950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","category-villa-maria","tag-campana","tag-finalista","tag-premios","tag-residuos","tag-separacion-de-residuos","tag-separemos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Con la Campa\u00f1a &quot;Separemos&quot;, Villa Mar\u00eda es finalista en un certamen publicitario nacional - El Regional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elregionalvm.com.ar\/noticias-villa-maria\/con-la-campana-separemos-villa-maria-es-finalista-en-un-certamen-publicitario-nacional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Con la Campa\u00f1a &quot;Separemos&quot;, Villa Mar\u00eda es finalista en un certamen publicitario nacional - El Regional\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a Separemos, que realiz\u00f3 la Municipalidad de Villa Mar\u00eda para potenciar la concienciaci\u00f3n medioambiental e integrar a la poblaci\u00f3n en la ejecuci\u00f3n de medidas respetuosas con el ambiente, fue seleccionada como finalista de la Edici\u00f3n 2023 de los Premios Obrar Federal del Consejo Publicitario Argentino en la categor\u00eda Instituciones. 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